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What is SEO & PPC

what-photoAs a website owner you want increasing visitors to your website. Now, to achieve this, the two most popular options are ‘Search Engine Optimisation (SEO)’ and ‘Pay-Per-Click (PPC)’. But then what are they and how are they different? Here’s the answer, with PPC you simply pay for each visitor directed to your website using Google’s PPC advertising programs or Yahoo!’s Search Marketing and other such options.

By paying for PPC you choose to pay (cost depending on prevalence of search keywords) for displaying your website link or that of a specific landing page (webpage) just above (or in the sidebar). The list of un-paid search results which are achieved through SEO, are called organic results. The assumption is that by displaying your results above the organic results to a search query, the chances are that users will click on your link first. If that happens you get billed.

SEO on the other hand works quite differently. If you manage your own SEO campaign, then you pay nothing to get your site listed amongst the top organic results against search queries relevant to your product, or service, or locality.

Why then all the fuss about SEO? What is the secret recipe for SEO success? Here it is, there is no secret, at least not anymore. The science of SEO is out in open, thanks to increasingly effective steps taken by search engine giants to make it easy, simple and transparent. As a matter of fact, with some good old hard work and research most people can achieve a search engine optimized website &/or a search engine optimized webpage. Once you know what to do, all you need is continuous and sustained efforts to achieve consistent rankings and also to maintain them.

Then what is it, you must wonder, that makes SEO such a complex and difficult thing? The answer is simple, it lies in the vastly exhaustive approach which has been the core of Vibe SEO’s uncontested success in achieving SEO results for our customers. Vibe SEO’s success in SEO excellence and sustained good rankings lies in ensuring that every single one of those requisite and innumerable modifications to your website &/or webpage is done, which may seem insignificant but when done precisely, this inevitably leads to unmatched and long lasting positive search engine optimisation results.

Some of the very basic SEO steps which are diligently executed through our systematic processes are – Creating distinctive precise page titles, strategic use of meta tags as a conclusive description, optimizing Site & URL structure, making your website navigation friendly, optimizing content for visitors with better anchor text, invest time in use of images, harness the impact of appropriately used heading tags, dealing with ‘Crawlers’ and effectively using robots.txt, making your website mobile friendly in addition to making it web and device responsive along with notifications to Google, effective promotional strategy and intelligent analytics, all form part of our unique and simple action plan to achieve SEO success.

Contact us today to understand the exhaustive list of steps to be undertaken to achieve your SEO success. For a limited time only, we have waived-off our SEO consultation charges – So don’t wait, grab this opportunity and call us now!


24/7 Call answering and 24/7 Live chat, so you never miss a enquiry…even if you are closed or out of the office.

We will get you on the first pages of Google for Key phrases which will drive business to you and we will estimate a timescale to get results, if we miss that target….we will work for free until we get the results promised

– 10 years of trading and getting clients on to the first page of google
– Ethical strategies used to get results
– Dedicated regional manager, who are a phone call away

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